Hand picked social media & marketing goodness
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transmediatic:

Socialnomics 2014 by Erik Qualman

Source: transmediatic

5 Social Media Metrics that your Business Should Track
Reach
Engagement
Acquisition
Conversion
Activity
Read more over at The Next Web

5 Social Media Metrics that your Business Should Track

  1. Reach
  2. Engagement
  3. Acquisition
  4. Conversion
  5. Activity

Read more over at The Next Web

Source: thenextweb.com

5 Social Media Metrics that your Business Should Track

analyticisms:

Interesting charts that show what social networks should be targeted by marketers.

Source: socialmediaexaminer.com

hallojo:

One throne - Five social kingdoms! Great idea to promote something quite geeky. #Lovetheinstragramkingdom #hootsuite #gameofthrones

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

Source: hallojo

hallojo:

NICE! Google+ and Man United brought together fans from around the world with The Front Row Story.  #OldTraffordlive #Google+ #Manunited #greatwork

Source: hallojo

The Ideal Length for All Online Content

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.

marketingland:

Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

marketingland:

Infographic: Winning Local Through Search Engines, Yellow Pages, Maps & Reviews

Source: marketingland.com

10 Great Essays on Social Media

unionmetrics:

tetw:

Essential essays about the way we connect

Weekend reads. 

Source: tetw

New Social Media Research That Could Change Your Strategy

  1. Users ‘Like’ Facebook for Social Logins
  2. Social Customer Care Demand Is Growing on Twitter
  3. Younger Audiences Are NOT Unfriending Facebook
  4. Instagram Is the Fastest-Growing Site Globally