analyticisms
analyticisms:

Great stats about the impact of social media on e-commerce and retail purachases:
Social media accounts for roughly half of all online and in-store purchases.
Four in ten social media users have purchased an item online or in-store after favoriting or sharing on Facebook, Twitter or Pinterest.
Half of those purchases took place within one week of sharing or favoriting.
68 percent of Facebook users are “lurkers” who rarely post, which means social media analytics cannot measure the influence of social on lurkers’ purchasing decisions.
Pinterest drives spontaneous purchasing more than any other network.
Social media-related purchases that come from Twitter and Facebook are made by users who are already interested in a particular product.
Facebook is the network most likely to generate purchases; nearly one in three users have purchased an item after liking, sharing or commenting on it.

analyticisms:

Great stats about the impact of social media on e-commerce and retail purachases:

  • Social media accounts for roughly half of all online and in-store purchases.
  • Four in ten social media users have purchased an item online or in-store after favoriting or sharing on Facebook, Twitter or Pinterest.
  • Half of those purchases took place within one week of sharing or favoriting.
  • 68 percent of Facebook users are “lurkers” who rarely post, which means social media analytics cannot measure the influence of social on lurkers’ purchasing decisions.
  • Pinterest drives spontaneous purchasing more than any other network.
  • Social media-related purchases that come from Twitter and Facebook are made by users who are already interested in a particular product.
  • Facebook is the network most likely to generate purchases; nearly one in three users have purchased an item after liking, sharing or commenting on it.
hallojo

hallojo:

One throne - Five social kingdoms! Great idea to promote something quite geeky. #Lovetheinstragramkingdom #hootsuite #gameofthrones

How do you talk to a digital audience about something quite technical and geeky? Hootsuite have pulled off a very good example of how to be timely and relevant by appropriating the opening sequence of Game of Thrones to promote their social enterprise solution.

Curious, I dug around and found some answers for the ideal lengths of tweets and titles and everything in between. Many of these could have been answered with “it depends,” but where’s the fun in that? Solid research exists to show the value of writing, tweeting, and posting at certain lengths. We can learn a lot from scientific social media guidelines like these. Here’s the best of what I found.