Hand picked social media & marketing goodness
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Social Media Tools List: +100 Social Media Tools

Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well dailytekk.com does an incredible job of keeping a social media tools list. So we’ve taken their incredible list and have mashed it with a few favorites of our own.


Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that’s where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to do.

Mashable has more

Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that’s where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to do.

Mashable has more

Source: Mashable

Facebook launch the ability to play games directly in the news feed

We’re launching the ability for people to try games directly in news feed. Feed gaming enables developers to share a playable version of their game within news feed and timeline stories, reaching new users through some of our main distribution channels.

Source: webdesigngoodness

How will Facebook’s IPO impact its relationship with the TV industry?

As the world’s biggest social network goes public today, Futurescape highlights the key issues in Facebook’s relationship with the television industry, post-IPO.

21 essential ingredients of a social media plan

In summary

  1. Have a purpose and a vision
  2. Have a plan! 
  3. Define personas
  4. Personality must be included
  5. You need a content strategy
  6. Have a big idea
  7. Measure the benefit
  8. Take training seriously
  9. Branded content is your fuel
  10. Have a brand hub
  11. Maintain relevance
  12. Community insight
  13. Competitor insight
  14. Define influencers
  15. Thought leadership
  16. Make content work for different levels of engagement from Fans, leads and prospects to customers
  17. Special attention for customers
  18. Acting on the data
  19. Automate whatever possible
  20. Crowdsource
  21. Controversy is good but play nice

Behind the scenes with ‘The Voice’ and its social media strategy

Last year we wrote about NBC’s “The Voice” and how they created the new gold standard for social TV production. We spoke with Andrew Adashek, the digital producer from Mark Burnett Productions (who now works for Twitter Media), about the impressive ways NBC and his team united to incorporate social into every part of the show. For season two, (the finale airs tonight) the team behind The Voice would have to find new ways to innovate and continue to provide outlets for the dedicated fans of the show.

Marketing insights behind women's social media patterns

In April 2011, BlogHer released its fourth annual in-depth look at women in social media, the Social Media Matters Study, conducted by The Nielsen Co. and co-sponsored by Ketchum. Partnering with Nielsen, we compared a sample of women from the general population to a sample from the BlogHer community.

10 jaw-dropping facts about in-stream video ads

In-Stream video advertising represents a huge opportunity for advertisers. In fact, it’s one of the fastest growing segments of online advertising.

  1. Users are 200 times more likely to click on in-stream ads vs. Standard banners
  2. 73 percent of in-stream video ads play all the way to the end
  3. Video ads work particularly well for brand advertisers
  4. Longer in-stream ads are more effective
  5. 37 million us household watch online video on their tvs
  6. Nearly 60 percent of us internet users view online video at least once per week
  7. People spend 4.5 hours per month watching video on their pcs and 4 hours on mobile devices
  8. Most advertisers pay between and cpm for video ads
  9. From 2011 to 2016, video advertising spend will increase to .4 billion

More info on all these points over at the iStrategy Blog

"Infogr.am is a super-simple tool for data visualization - creation of interactive infographics and charts"

Source: webdesigngoodness

“This 21-Year-Old May Have Cracked The Future Of Mobile Advertising”
Advertising Vs in-game bribery…

Kiip CEO Brian Wong is 21. He looks about 14. His brain, however, operates like a 28-year-old with an MBA.
Kiip is his mobile game and app ad network, which has 30 employees and clients such as Pepsi, Best Buy, Carls Jr, Popchips and Disney.

More over at Business Insider

“This 21-Year-Old May Have Cracked The Future Of Mobile Advertising”

Advertising Vs in-game bribery…

Kiip CEO Brian Wong is 21. He looks about 14. His brain, however, operates like a 28-year-old with an MBA.

Kiip is his mobile game and app ad network, which has 30 employees and clients such as Pepsi, Best Buy, Carls Jr, Popchips and Disney.

More over at Business Insider

Source: Business Insider