Social Goodness

Social Media Tools List: +100 Social Media Tools

Tired of social media experts answering Hootsuite and Radian6 when asked about social media tools? Well dailytekk.com does an incredible job of keeping a social media tools list. So we’ve taken their incredible list and have mashed it with a few favorites of our own.

21 essential ingredients of a social media plan

In summary

1. Have a purpose and a vision
2. Have a plan! 
3. Define personas
4. Personality must be included
5. You need a content strategy
6. Have a big idea
7. Measure the benefit
8. Take training seriously
9. Branded content is your fuel
10. Have a brand hub
11. Maintain relevance
12. Community insight
13. Competitor insight
14. Define influencers
15. Thought leadership
16. Make content work for different levels of engagement from Fans, leads and prospects to customers
17. Special attention for customers
18. Acting on the data
19. Automate whatever possible
20. Crowdsource
21. Controversy is good but play nice

Your momma’s so connected…

I saw a troubling headline (Are Small Businesses Apathetic About Social Media?) a while back related to the results of a survey of small business owners published by eMarketer. The main finding was that a strong majority (64%) of small business decision makers said social media was either 1) not necessary; 2) they didn’t know much about it; or 3) they had no opinion.

More at business2community

Study: 62% Of Adults Worldwide Now Use Social Media (But Email Is Still More Popular)

a little more at mediabistro 

50 Smart Ways to Craft a Social Media Content Marketing Plan

Content marketing is driven by one big idea: if you produce and share fantastically useful content, your social media community will be more likely to become customers, remain customers, and send you more customers.

Read more here

63% of B2B Companies Don’t Generate Leads From Social Media

more info here

infographictastic:

It seems 62% of online users gave used social media for customer service issues - that is the first big number I’ve seen for #custserve

11 Deadly Social Media Sins for Brands

Most brands are trying really hard to succeed with their social media initiatives. They are trying new ways to engage - from receipts at checkout to advertisements in newspapers; brands are trying their best to connect with consumers on social networks. In the pursuit of trying to get things don…

Social Media Usage in the UK

• More than half UK pensioners now on Facebook
• 37.4 million UK adults use Facebook regularly
• 32.1 million UK adults use YouTube regularly
• 15.5 million UK adults on Twitter
• 7.9 million UK adults on LinkedIn
• 6.7 million UK adults on Flickr

More over at umpf