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Posts Tagged: social tv

Social TV Digest: TV Broadcasters Divided Over Social TV Strategy

socialtvdigest:

Reblogged from MediaTel Newsline

Futurescape research shows that television broadcasters are divided over their social TV strategy - do they partner with Facebook and Twitter? Or invest in social TV start-ups and build their own platforms for more control?

Futurescape’s report analyses how…

(via socialtvdigest)

Source: mediatel.co.uk

How the TV landscape is changing

How the TV landscape is changing

Source: econsultancy.com

Social TV Digest: Wywy wants to sync social TV, and scores $3m to do it

socialtvdigest:

Reblogged from GigaOM, by

Social TV is a space that’s coming together slowly but surely, and synchronizing or checking in is probably one of the most important factors in that evolution — one reason Shazam’s audio-recognition-powered push into the second screen last…

(via socialtvdigest)

Source: gigaom.com

Social TV Digest: Tech firms exploiting 'second-screen' craze

socialtvdigest:

Reblogged from New York Post, by SARA ASHLEY O’BRIEN

TV is creating a new generation of wealth in tech-land.

With 9 of 10 tablet and smartphone owners using their gadgets to enhance their television-watching experience, Silicon Valley startups are rushing in to capitalize on the craze — known…

(via socialtvdigest)

Source: New York Post

10 entertainment brands that "get" social

The knock on Hollywood is that it’s been slow to adapt in the digital age. Fair or not, it’s worth noting just how revolutionary the last decade has been for Tinseltown.

Movies - even the blockbusters - are now labeled a success or flop based on their opening weekend box office. DVDs, once a huge profit center for studios, have fallen off the map. Still, while consumers clearly love digital distribution, no single platform or model has emerged. In fact, industry insiders still debate whether streaming or downloads are the wave of the future. At the same time, marketing a movie through traditional media has only gotten more expensive because everyday it gets harder to break through the clutter.

Television is also at a crossroads. The networks have seen a steady decline in ratings, while cable channels have matured into household names. Shows that once had a season or more to find an audience now operate in a world where cancelation notices often fly after a few episodes. Only sports and news continue to attract live audiences, but many networks have found that their shows have a long tail on services like Netflix.

Yet for all the chaos, audiences are still passionate about great entertaining content. Social media can move the needle. Good buzz on Facebook can push a movie’s campaign over the top and drive box office. Television viewers use Twitter and the new wave of social TV apps to redefine the viewing experience. Entertainment brands are increasingly turning to these channels to engage directly with consumers, but simply having a dedicated Facebook or Twitter presence is now par for the course. Going above and beyond with social is a key ingredient to marketing entertainment - something these brands do especially well.

more over at iMedia Connection

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Article highlights:
  • 81% of UK adults are now online compared to a European average of 65%
  • UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours
  • Dual screening in the UK is at 62% compared to a European average of 48%
  • 21% of UK adults go online using a tablet compared to an average of just 8% in the rest of Europe
  • 19% of UK smartphone users had shopped online using a mobile web browser compared to 11% in Europe
  • 21% in the UK had shopped via an app compared to just 9% in Europe
  • 38% of UK internet users agreeing that the way a brand communicates online is important

more over here

Source: iabuk.net

thenextweb:

43% of Brazilian Internet users browse the Web while watching TV (via Dual-Screen Viewing on the Rise Among Brazilian Internet Users)

thenextweb:

43% of Brazilian Internet users browse the Web while watching TV (via Dual-Screen Viewing on the Rise Among Brazilian Internet Users)

Source: thenextweb.com

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thenextweb:

43% of Brazilian Internet users browse the Web while watching TV (via Dual-Screen Viewing on the Rise Among Brazilian Internet Users)

Please Don’t Ruin The Second Screen by Somrat Niyogi (CEO of Miso)

There are advantages and disadvantages of being one of the earlier companies in a very early market. While new companies get to watch, observe, and create their own insights based on product features incumbents develop, we get to constantly introspect on “what has worked” based on real data, real feedback, and being out in the market talking to partners.

Read at TechCrunch

Behind the scenes with ‘The Voice’ and its social media strategy

Last year we wrote about NBC’s “The Voice” and how they created the new gold standard for social TV production. We spoke with Andrew Adashek, the digital producer from Mark Burnett Productions (who now works for Twitter Media), about the impressive ways NBC and his team united to incorporate social into every part of the show. For season two, (the finale airs tonight) the team behind The Voice would have to find new ways to innovate and continue to provide outlets for the dedicated fans of the show.